Kreeo Selected among Red Herring Asia Top 100 2011 Finalists

2011 RED ASIA FINALISTS

The Red Herring editorial team selected the Finalists for the 2011 Red Herring 100 Asia Award. This group of companies is the short list for the Top 100 Asia award. They are the most innovative companies from a pool of hundreds from across Asia. The Finalists are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and disruption into their respective industries. 

One last step remains before the Top 100 are selected - a live presentation at the Red Herring Asia Forum in Hong Kong on October 17-19. After this final stage in the vetting process, the 2011 Top 100 Asia will be announced at a special award dinner on October 19 at the event. 

http://redherring.com/RHA/2011/finalists.html

Driving User engagement through Gamification

Wikipedia Definition:

Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications (also known as "funware"), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.

Gamification can be the potential answer to the challenges faced in driving the adoption of enterprise collaboration software or new genration Enterprise 2.0/Social business software.  Though it may motivate people for wrong reasons, so we need to be careful of the pitfalls and design the gamification model carefully.

Some relevant reads on gamification:

http://gamification.com/

The Pitfalls of Gamification

Engagement through Gamification

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